The anatomy of buzz : how to create word-of-mouth marketing
Emanuel Rosen
| Year of publication: |
2002 ; 1. Currency paperback ed.
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|---|---|
| Authors: | Rosen, Emanuel |
| Publisher: |
New York [u.a.] : Doubleday/Currency |
| Subject: | Marketing | Virales Marketing | Viral marketing | Mund-zu-Mund-Werbung |
| Extent: | XVI, 303 S graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [283]-290) and index |
| ISBN: | 0-385-49667-2 ; 0-385-49668-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001470952