Kundenorientierte Informationssysteme im Marketing-Controlling
Year of publication: |
2000
|
---|---|
Authors: | Link, Jörg |
Published in: |
Marketing-Controlling. - Wiesbaden : Gabler. - 2000, p. 35-45
|
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Controlling-Informationssystem | Management control system | Mobile Marketing | Mobile marketing | Theorie | Theory |
-
E-Business und Marketing-Controlling
Link, Jörg, (2001)
-
Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas, (1998)
-
Treiblmaier, Horst, (2006)
- More ...
-
Link, Jörg, (1997)
-
Link, Jörg, (1993)
-
Link, Jörg, (1976)
- More ...