Kundenorientierung und Markthandlung
von Michael D. Johnson. Aus dem Engl. von Almut Oetjen. Unter Mitarb. von Oliver de Byl ...
| Alternative title: | Customer orientation and market action <dt.> |
|---|---|
| Year of publication: |
2001
|
| Authors: | Johnson, Michael D. |
| Publisher: |
München : Oldenbourg |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Theorie | Theory | USA | United States | Betriebswirtschaftslehre | Business economics | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XVII, 256 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Pp. |
| ISBN: | 3-486-25683-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001546507