Kundenpriorisierung im Business-to-Business-Marketing : eine Analyse aus Anbieter- und Kundenperspektive
Hauke Wetzel
| Year of publication: |
2012
|
|---|---|
| Authors: | Wetzel, Hauke |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Business-to-Business-Marketing | Kundenmanagement | Kunde | Wichtigkeit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 145 S graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2011 |
| Notes: | Literaturverz. S. 127 - 145 |
| ISBN: | 3-8349-4028-3 ; 978-3-8349-4028-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554508