Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Christian Homburg (Hrsg.)
| Year of publication: |
2001 ; 4., vollst. überarb. und erw. Aufl.
|
|---|---|
| Other Persons: | Homburg, Christian (ed.) |
| Publisher: |
Wiesbaden Wien : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Branche | Economic sector | Deutschland | Germany | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 556 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben 1.-3. Aufl. hrsg. von Hermann Simon und Christian Homburg |
| ISBN: | 3-409-43785-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001621055