Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Christian Homburg (Hrsg.)
| Year of publication: |
2006 ; 6., überarb. und erw. Aufl.
|
|---|---|
| Other Persons: | Homburg, Christian (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Branche | Economic sector | Deutschland | Germany | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 630 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben Enth. zahlr. Beitr Gb. : ca. EUR 79.90 |
| ISBN: | 978-3-8349-0190-3 ; 3-8349-0190-3 ; 978-3-8349-0190-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003170992