Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Christian Homburg (Hrsg.)
| Year of publication: |
2008 ; 7., überarb. Aufl.
|
|---|---|
| Other Persons: | Homburg, Christian (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Marketingtheorie | Marketing theory | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 634 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben Enth. 24 Beitr. |
| ISBN: | 3-8349-0808-8 ; 978-3-8349-0808-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003618816