Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone
Boris Bartikowski
| Year of publication: |
2002
|
|---|---|
| Authors: | Bartikowski, Boris |
| Publisher: |
Lohmar : Eul |
| Subject: | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Krankenversicherung | Health insurance | Werbewirkung | Advertising effects | Theorie | Theory | Deutschland | Germany | Kundenzufriedenheit | Customer satisfaction | Verbraucherzufriedenheit | Toleranz | Präferenzrelation | Multiattributive Entscheidung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 182 S Ill 21 cm |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Augsburg, Univ., Diss., 2001 |
| ISBN: | 3-89012-942-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001656652