Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone
Year of publication: |
2002
|
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Authors: | Bartikowski, Boris |
Publisher: |
Lohmar [u.a.] : Eul |
Subject: | Verbraucherzufriedenheit | Toleranz | Präferenzrelation | Multiattributive Entscheidung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | VI, 182 S. : Ill., graph. Darst. |
---|---|
Series: | Reihe: Marketing. - Lohmar ; Köln : Eul. - Vol. 19 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Augsburg, Univ., Diss., 2001 |
ISBN: | 3-89012-942-0 |
Classification: | Marketing |
Source: |
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