L’efficacia delle campagne di social couponing: uno studio tra i merchant di Groupon
Year of publication: |
2014
|
---|---|
Authors: | Magno, Francesca ; Cassia, Fabiio ; Ugolini, Marta |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2014/3.2014, 3, 4, p. 41-63
|
Publisher: |
FrancoAngeli Editore |
Subject: | E-commerce | couponing | e-couponing | Groupon | daily deals | merchant |
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