La gestion du dilemme exploitation/exploration en pratique : le cas d’une entreprise de produits de grande consommation
In this paper, we suggest a theoretical framework for ambidextrous organization. The relevance of this framework’s is tested by the study of the case of a fast moving consumer goods company. However we suggest to put the management controller role at the core of the ambidexterity logic in order he become the conductor of ambidexterity symphony.
Year of publication: |
2011
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Authors: | Farjaudon, Anne-Laure ; Soulerot, Marion |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Contrôleur de gestion | Ambidextérité | Dilemme exploitation/exploration |
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Type of publication: | Book / Working Paper |
Notes: | Published in Revue Management et Avenir, 2011, no. 42. pp. 13-32.Length: 19 pages |
Classification: | L2 - Firm Objectives, Organization, and Behavior ; M3 - Marketing and Advertising ; M11 - Production Management |
Source: |
Persistent link: https://www.econbiz.de/10011171579