Language and gender influence on the consumer’s choice of branded meat attributes
Year of publication: |
2014
|
---|---|
Authors: | Pelser, Theuns ; Groenewald, Anita ; Prinsloo, Hein |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 13.2014, 2, p. 259-274
|
Subject: | Branding | Brand Retail Owner | Branded Meat | Small Businesses | Language | Gender | Consumer Choice | Markenführung | Brand management | Geschlecht | Sprache | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Fleisch | Meat | Markenimage | Brand image | KMU | SME | Einzelhandel | Retail trade |
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