Strategic marketing communication : the case for SMME development
Year of publication: |
2015
|
---|---|
Authors: | Lisita, Inonge Theresa ; Prinsloo, Johannes Jurgens ; Pelser, Theuns |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 13.2015, 1, p. 27-42
|
Subject: | Developmental Corporations | North West Development Corporation | Small | Medium and Micro Enterprises (SMMEs) | Strategic Marketing Communication | KMU | SME | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
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