Why do advertisers use visual metaphors? : a pragmatic perspective
Year of publication: |
2016
|
---|---|
Authors: | Djafarova, Elmira |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 16.2016, 2, p. 203-214
|
Subject: | Visual metaphors | Print advertising | Pragmatics | Ambiguity | Relevance theory | Printwerbung | Werbung | Advertising | Visualisierung | Visualization | Werbewirkung | Advertising effects |
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