Large-scale network analysis for online social brand advertising
Year of publication: |
December 2016
|
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Authors: | Zhang, Kunpeng ; Bhattacharyya, Siddhartha ; Ram, Sudha |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 40.2016, 4, p. 849-868
|
Subject: | Online advertising | brand-brand networks | community detection | audience selection | sentiment analysis | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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