Larger partitions lead to larger sales : divided grocery carts alter purchase norms and increase sales
Brian Wansink, Dilip Soman, Kenneth C. Herbst
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Wansink, Brian ; Soman, Dilip ; Herbst, Kenneth C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 75.2017, p. 202-209
|
| Subject: | Fruits and vegetables | Half-cart | Healthy shopping | Produce | Grocery retailers | Shopping carts | Social norms | Partitioning | Part-carts | Sectioned shopping trolley | Soziale Norm | Social norm | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Lebensmittelhandel | Food trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.06.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011699851