Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Erin Cavusgil; Z. Seyda Deligonul and Roger Calantone
Year of publication: |
2011
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Authors: | Cavusgil, Erin ; Deligonul, Z. Seyda ; Calantone, Roger J. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 5.2011, 2, p. 79-98
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