Launching store brands in emerging markets: resistance crumbles
| Year of publication: |
2007
|
|---|---|
| Authors: | Herstein, Ram ; Jaffe, Eugene D. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 28.2007, 5, p. 13-19
|