Le marketing : études, moyens d'action, stratégie
Denis Lindon ; Frédéric Jallat
| Year of publication: |
2005 ; 5. éd.
|
|---|---|
| Authors: | Lindon, Denis ; Jallat, Frederic |
| Publisher: |
Paris : Dunod |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 445 S. ; graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-10-049225-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004852220