Le marketing : la connaissance du marché et des consommateurs ; de l'étude de marché aux choix stratégiques ; le marketing mix
Catherine Viot
| Year of publication: |
2005
|
|---|---|
| Authors: | Viot, Catherine |
| Publisher: |
Paris : Gualino |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 246 p. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-84200-898-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004850906