Le marketing relationnel : à la découverte du conso-acteur
Jean-Claude Boisdevésy
| Year of publication: |
1998
|
|---|---|
| Authors: | Boisdevésy, Jean-Claude |
| Publisher: |
Paris : les Éd. d'organisation |
| Subject: | Marketing | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 192 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-7081-1965-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004052842