Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
Year of publication: |
2007
|
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Authors: | Schreier, Martin ; Oberhauser, Stefan ; Prügl, Reinhard |
Published in: |
Marketing Letters. - Springer. - Vol. 18.2007, 1, p. 15-30
|
Publisher: |
Springer |
Subject: | Lead users | User innovation | Adoption | Diffusion | New products | Opinion leadership |
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