Leadership style and market orientation : the mediating role of internal marketing
Year of publication: |
2023
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Authors: | Awwad, Mohammad Suleiman ; Mohammad Lafi, Farah |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 22.2023, 4, p. 299-329
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Subject: | commercial banks | internal marketing | Jordan | leadership styles | market orientation | Path-goal theory | Führungsstil | Leadership style | Marketingmanagement | Marketing management | Jordanien | Bank | Internationales Marketing | International marketing |
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