The impact of internal marketing on commercial banks' market orientation
Year of publication: |
2011
|
---|---|
Authors: | Awwad, Mohammad Suleiman ; Agti, Djouhara Ali Mohammad |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 4, p. 308-332
|
Subject: | Bank | Interne Kommunikation | Internal communication | Mitarbeiterbindung | Employee retention | Firmenimage | Corporate reputation | Jordanien | Jordan |
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