Leading Product Innovation: Accelerating Growth in a Product‐based Business
Year of publication: |
2002
|
---|---|
Authors: | Avlonitis, George J. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 7/8, p. 950-951
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product innovation | Growth | New product development |
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