Learning from peers : knowledge transfer and sales force productivity growth
Year of publication: |
2014
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Authors: | Chan, Tat ; Li, Jia ; Pierce, Lamar |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 4, p. 463-484
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Subject: | sales management | sales force | personal selling | retailing | social interactions | knowledge transfer | learning models | social learning | peer-based learning | Wissenstransfer | Knowledge transfer | Verkaufspersonal | Salespeople | Verkauf | Selling | Lernen | Learning | Lernende Organisation | Learning organization | Soziale Beziehungen | Social relations | Lernprozess | Learning process |
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