Learning to say g'day to the world : the development of Australia's marketable image in the 1980s
Year of publication: |
2015
|
---|---|
Authors: | Crawford, Robert |
Published in: |
Brands : interdisciplinary perspectives. - London [u.a.] : Routledge, ISBN 978-1-138-78796-4. - 2015, p. 167-186
|
Subject: | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Kulturtourismus | Cultural tourism | Australien | Australia |
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