Lebenswelt "Werbung" : eine sozialpsychologische Studie über Macht und Identität
Friedemann W. Nerdinger
| Year of publication: |
1990
|
|---|---|
| Authors: | Nerdinger, Friedemann W. |
| Publisher: |
Frankfurt/Main [u.a.] : Campus-Verl. |
| Subject: | Werbepsychologie | Psychology of advertising | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 284 S. : graph. Darst |
|---|---|
| Series: | Campus : Forschung ; 658 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 1989 |
| Notes: | Literaturverz. S.271 - 284 |
| ISBN: | 3-593-34380-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000810681