Left behind expectations : how to prevent CRM implementations from failing
Jan U. Becker, Goetz Greve and Sönke Albers
Year of publication: |
2010
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Authors: | Becker, Jan U. ; Greve, Goetz ; Albers, Sönke |
Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - Vol. 2.2010, 2, p. 34-41
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