Legacy in the making : building a long-term brand to stand out in a short-term world
Mark Miller & Lucas Conley ; foreword by Yvon Chouinard, founder of Patagonia
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Miller, Mark ; Conley, Lucas |
| Other Persons: | Chouinard, Yvon (preface) |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Markenname | Brand name | Nachhaltigkeit | Sustainability | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxi, 236 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-1-260-11756-1 ; 1-260-11756-1 ; 978-1-260-11757-8 ; 1-260-11757-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791007