Toys "R" Us Japan and the Global Toy Business
| Year of publication: |
2012
|
|---|---|
| Authors: | Kay, Mark J. |
| Publisher: |
[S.l.] : SSRN |
| Subject: | Japan | Spielwarenbranche | Toy industry | Spielwaren | Toys | Internationale Wirtschaftsbeziehungen | International economic relations | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization |
| Description of contents: |
The paper reviews the entry strategy of Toys "R" Us in Japan. Various cultural and business factors are discussed that made the business expansion of the toy retail business possible
|
| Extent: | 1 Online-Ressource (11 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Nanzan Review of American Studies, Volume 18, pp. 89-99, 1996 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 6, 1996 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014164907