Leistungen für International Key Accounts auf Industriegütermärkten
von Markus Müllner
| Year of publication: |
2002
|
|---|---|
| Authors: | Müllner, Markus |
| Subject: | Industriegüter | Industrial goods | Key-Account-Management | Key account management | Theorie | Theory | Investitionsgütermarketing | Internationales Marketing | Kundengruppenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | LX, 215 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2001 |
| ISBN: | 3-908545-79-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001658530