Extent:
1115 S.
Ill, graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Fallstudie ; Case study
Language: German
Notes:
Enth. zahlr. Beitr. - Literaturangaben
ISBN: 3-00-032798-3 ; 978-3-00-032798-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010404942