Les études de marché en tant qu'approche psycho-sociologique du comportement d'achat
par Jean-Pierre Gindroz
| Year of publication: |
1974
|
|---|---|
| Authors: | Gindroz, Jean-Pierre |
| Subject: | Absatz | Marktforschung | Kauf | Verbraucher |
| Extent: | 400, [3] S Ill., graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | French |
| Thesis: | Neuchâtel, Univ., Thèse, 1974 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000114214