Les marques, capital de l'entreprise : les chemins de la reconquête
Year of publication: |
1996 ; 2. éd., 3. tir.
|
---|---|
Authors: | Kapferer, Jean-Noël |
Publisher: |
Paris : Éd. d'Organisation |
Subject: | Markenname | Werbung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Produktnamen für Arzneimittel : Wortbildung, Wortbedeutung, Werbewirksamkeit
Wehking, Erwin, (1984)
-
Language, media and economy in virtual and real life : new perspectives
Cotticelli-Kurras, Paola, (2018)
-
Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina, (2009)
- More ...
-
The Underlying Structure of Brand Awareness Scores
Laurent, Gilles, (1995)
-
Is the luxury industry really a financier’s dream ?
Kapferer, Jean-Noël, (2010)
-
Abundant rarity: The key to luxury growth
Kapferer, Jean-Noël, (2012)
- More ...