Les nouvelles directions de recherche en marketing: une étude comparative France-États-Unis- 1989-1994
Year of publication: |
1997
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Authors: | Denis, Jean-Émile ; Czellar, Sandor |
Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 1997, 162, p. 7-32
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Saved in:
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