Less saturated, more eco-friendly : color saturation and consumer perception of product sustainability
Year of publication: |
2023
|
---|---|
Authors: | Pichierri, Marco ; Pino, Giovanni |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 9, p. 1830-1849
|
Subject: | color saturation | company green trust | consumer intentions | environmental impact | materials' naturalness | product authenticity | product eco-friendliness |
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