Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Year of publication: |
2023
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Authors: | Li, Chunhong ; Kwok, Linchi ; Xie, Karen L. ; Liu, Jianwei ; Ye, Qiang |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 4, p. 665-690
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Subject: | deep learning | media richness theory | online reviews | user-generated content | visual content | Social Web | Social web | Visualisierung | Visualization | Virales Marketing | Viral marketing | Content Management | Content management | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics |
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