Let's Get Closer : Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes
Year of publication: |
2016
|
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Authors: | Hoffman, Donna L. |
Other Persons: | Novak, Thomas (contributor) ; Kang, Hyunjin (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenartikel | Brand |
Extent: | 1 Online-Ressource (68 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 24, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2728281 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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