Let's talk about this in public : consumer expectations for online review response
Year of publication: |
2020
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Authors: | Zhang, Lu ; Gao, Yixing ; Zheng, Xiaoyun |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2020, 1, p. 68-83
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Subject: | online reviews | explanation type | review valence | response channel | perceived usefulness | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Personalisierung | Personalization |
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