Let me show you what I did versus what I have : sharing experiential versus material purchases alters authenticity and liking of social media users
Francesca Valsesia, Kristin Diehl
| Year of publication: |
2022
|
|---|---|
| Authors: | Valsesia, Francesca ; Diehl, Kristin |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 3, p. 430-449
|
| Subject: | signaling | social media | impression management | word of mouth | engagement | influencer | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398002