Let Us Entertain You : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Frank Huber ; Johannes Vogel ; Wolfgang Lennartz
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Huber, Frank (contributor) |
| Publisher: |
Mainz : Center of Market-Oriented Product Management der Universität Mainz |
| Subject: | Werbefilm | Markenpolitik | Product Placement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 73 S. |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / F. - Mainz : Center of Market Oriented Product and Production Management. - Vol. 28 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-938879-38-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004912659