Leveraging affiliations by marketing to and through associations
Year of publication: |
2007
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Authors: | Roy, Abhijit ; Berger, Paul D. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 3, p. 270-284
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