Leveraging Co-Followership Patterns on Social Media to Identify Brand Alliance Opportunities
Year of publication: |
[2021]
|
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Authors: | Malhotra, Pankhuri ; Bhattacharyya, Sid |
Publisher: |
[S.l.] : SSRN |
Subject: | Strategische Allianz | Strategic alliance | Social Web | Social web | Markenführung | Brand management |
Extent: | 1 Online-Ressource (51 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 27, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3835394 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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