Online Brand Networks : A New Approach to Brand Positioning
Year of publication: |
2019
|
---|---|
Authors: | Malhotra, Pankhuri |
Other Persons: | Bhattacharyya, Sid (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 10, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3484520 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Cheung, Man Lai, (2019)
-
Beneke, Justin, (2014)
-
Creating brand equity when using travel-related online social network web sites
Barreda, Albert, (2014)
- More ...
-
Information Networks to Derive Value from Social Media
Malhotra, Pankhuri, (2020)
-
Leveraging Co-Followership Patterns on Social Media to Identify Brand Alliance Opportunities
Malhotra, Pankhuri, (2021)
-
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri, (2022)
- More ...