Leveraging customer knowledge – profiling and personalisation in e‐business
Year of publication: |
2001
|
---|---|
Authors: | Rowley, Jennifer ; Slack, Frances |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 29.2001, 9, p. 409-416
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Research | Marketing communications | World Wide Web | Online transaction processing |
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