Social networks and marketing
Christophe Van den Bulte; Stefan Wuyts
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Van Den Bulte, Christophe ; Wuyts, Stefan |
| Other Persons: | Van Den Bulte, Christophe (contributor) |
| Publisher: |
Cambridge, Mass. : Marketing Science Inst. |
| Subject: | Marketing | Soziales Netzwerk | Social network |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | X, 127 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Auf dem Umschlag: Advancing the science of world class marketing Enth. Literaturverz. (S. 99-122) |
| ISBN: | 0-9657114-8-X ; 978-0-9657114-8-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668578