Leveraging customer-to-customer interactions to create immersive and memorable theme park experiences
Year of publication: |
2022
|
---|---|
Authors: | Wei, Wei ; Zheng, Yanyan ; Zhang, Lu ; Line, Nathaniel D. |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 5.2022, 3, p. 647-662
|
Subject: | Customer-to-customer interaction | Immersion | Interpersonal similarity | Memorable experience | Theme parks | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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