Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Year of publication: |
2013
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Authors: | Boenigk, Silke ; Helmig, Bernd |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 4, p. 533-548
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Subject: | organizational identification | identity salience | customer-company identification | donor-nonprofit identification | donor identity salience | nonprofit services | donor relationship management | Fundraising | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture | Mitarbeiterbindung | Employee retention | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour |
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