Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses
by Justin B. Craig, Clay Dibrell, and Peter S. Davis
| Year of publication: |
2008
|
|---|---|
| Authors: | Craig, Justin B. ; Dibrell, Clay ; Davis, Peter S. |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 46.2008, 3, p. 351-371
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| Subject: | Familienunternehmen | Family business | Markenführung | Brand management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003745213